Turning Visitors Into Leads & Sales

So people are visiting your website, but no one is calling you on the phone and no one is buying anything. Guess what? That’s the case for more than 90% of website owners.

What are you doing wrong? You are probably giving them too much information, not enough information and not actually asking them to do anything. Expert marketers have been testing for years and we know what sells, and what generates leads and builds email lists.

If you are selling a product, you should be landing visitors on a page with a long sales letter. The kind that goes on and on with the sales pitch and sticks a bunch of testimonials and “bonus” offers in there too. I know, you’re probably saying, “I hate pages like that,” but they are proven to make more sales than any other type of website.

If you run a service business, or for some other reason can not sell your product directly on line, you need to generate leads. To accomplish this, you want your visitor to land on a “squeeze page” where they have only two options – Give you their name, email and maybe telephone number, or leave. You should not have any navigation on the page, no where else for them to go. You can send them to your home page after they give you their info if you want. It may seem like you are losing some prospects, but you really aren’t; they were never going to call you anyway, and neither were most of those who did give you a way to contact them. Those who leave contact info EXPECT to hear from you, so you won’t face a lot of objections and your close rate should be very high.

Another benefit of the squeeze page is building a list of people you can send newsletters and special offers to. One of the best known Internet Marketers in the world told me that you should expect to make $1/month for each and every name on your list. I was shocked until I went home and did the math. You see, I had never really done any “list building” up to that point. I had about 600 names on my newsletter list and usually didn’t sell anything in it. But I had sold a few Affiliate products over the years and sure enough it averaged out to $0.78 per name without really trying. I am about to send out an offer to my list (and I am starting to work at growing it – he has over 200,000) that will net me over $13 per sale – but it is a recurring monthly commission, so I should do much, much better. If I sell to 6% of my list, I will make $0.80 that first month, but I will continue to collect the same amount as long as they maintain their subscription. This is not very difficult once you have a list, but you need to build that list. The quickest way to build a list is to give away a free download of some sort and run Google AdWords (learn more about Google AdWords here)ads to drive traffic to the squeeze page where you are giving it away.

So, how are you going to build these “squeeze pages?” I strongly recommend using MarketingMakeoverGenerator.Com, which I use personally to save time. they offer a $1 trial – can you guess why it costs a $1 and is not free?

Highest Bid Is Not Highest Rank!

Hey, I was jut talking to a client and realized it may not be clear why the last post is so important. It is important because Google does not serve up ads based on who the highest bidder is, they consider relevance (a human actually looks at the ads and landing pages) and click through rate (one other way of measuring relevance).

Google wants to give the searcher what they want, or as close to it as possible, even in the paid listings. The higher your click through rate (%) the more relevant you look and the less you have to pay for a top listing. One good trick is to include the search term you bid on in the title of your ad and the headline of your landing page – even better, put it in the URL of the landing page too.

Keep coming back, or subscribe to my feed so you don’t miss any breaking news of critical tips!

Ken