Landing/Squeeze Pages

Every time you send someone to your Website you should be sending them to a special page that is written just for people that are visiting for that one reason. If you are selling ink cartridges, you want someone who searches for, “HP 56 ink cartridge” to go directly to a page that sells that cartridge without clicking through any more links.

If you are selling a service or something else that can not be ordered directly over the internet, then you will want to send most visitors to a “Squeeze Page” that tempts them to leave you their contact info, rather than your home page. This page should have a few bullet points and a paragraph about how their life or business will be better with your service and some kind of offer if they will leave you their contact info right now. This offer could be anything from a free 5 day email course, a free appointment, a free dinner, or even a free vacation depending on how much a new customer is worth to your business. This offer should be something of perceived value; If a free consultation is common in your arena, then a free consultation will not have much perceived value.

Think of a potential customer like a Bank for a minute. If you open a new account at a Bank and don’t make a deposit, you can’t get any money out of it (pretend they don’t have zero deposit accounts with lines of credit attached); Once you make a deposit, you can. If you have not given a potential customer something of value, you can’t expect them to give you their valuable contact information or their business.

My friend, Rick Raddatz, has developed a fantastic tool that lets anyone build fabulous squeeze pages with absolutely no technical or programming knowledge whatsoever –It even lets you record and add Audio or Video right in your web browser (your computer must have a microphone or camera to add audio or video). It is so fast and so easy that I use it even though I know how to program these pages from scratch.

Try it out here for just $1: MarketingMakeoverGenerator.Com.

And keep watching this site for more great tips to get more business and make more money from your internet marketing.